Why is it important to build your financial literacy?

Happy International Women Day (#IWD2021)! It’s been an incredible day so far and this week is going to be simply with amazing so many leadership and professional development events coming up. I am so excited to feature fabulous women on my podcast who are changing the landscape for us women in business.  I believe it is so important for us to remember to #choosetochallenge the norms to build great businesses for our families (i.e. our grandmothers, our mothers and our girls); as well as contribute to the economy and build our communities in our neck of the woods.  Let us build back a better Canada; let us build back our communities during pandemic times and give hope for the future. Let us do this for our children male and female. 

I believe it is important to explore the lens of female entrepreneurs who share with us their stories and deep dives into their business journeys.  Today, I am thrilled to feature a dynamic leader, Jennifer Leger, Co-Founder of QUBER living in Moncton, New Brunswick, who is empowering women to gain financial Independence through good money management.  QUBER is an app designed to guide and maintain people on their money saving journey, and specifically to build the habit of saving money.  It takes a gamified approach to help people be more mindful about spending and intentional about saving.  QUBER uses the same behavioural science used to make us buy, to motivate saving.  It offers a community of like-minded individuals, gamification and rewards along the way to make it easy for users to regain control of their personal finances and achieve goals. Jennifer is a thought leader with over 15 years combined experience in leading-edge technology for the gaming, health, and finance industries.  Her industry experience, vast network of industry and academic experts, along with her keen interest in behavioural economics and customer experience has helped shape the design and development of the QUBER platform. 

In this episode Jennifer shared how she came up with the idea to start the business; the importance of being user centric as you grow and scale your start-up; why it is necessary to have financial literacy from a very young early age.  She also touched on some of the unique incentives which the QUBER App provides to users to encourage smart money savings, for example,  “save to win”, as well as the most recent contest, where individuals got a chance to nominate a female in their lives who shared financial lessons with them which made an impact in their lives. This contest is culminating in a big give-away, up to $10K, in prizes today!    

Listen to Season Two: Episode 7, w/Guest Jennifer Leger

Definitely, listen to this spontaneous conversation between Jennifer and I to get inspired.  I must say that I thoroughly enjoyed our convo and I invite you to up-level yourself and gain control over your finances by checking out the QUBER App.  Go ahead and listen to the full episode on your audio platform of choice here.

The Canadian Side Hustle Business Podcast with Producer and Host Irenia Roussel,  was designed for you to give you the inspiration and tactical advice you need to succeed in business. There will be no sugar coating on the hard steps.   You will  need to hear this to help you  stay in the long game. Believe me when I say : “you need to have staying power to be successful in business today.”

Every week, we will bring you some key tactical business insights to help you grow and scale your Canadian Side Hustle Business. Feel free to send in a direct message with your feedback or leave a voice message on our Anchor channel. Your feedback is important to us because this is how we can make this even more relevant as we build this platform for you!

Author: Irenia Roussel

Irenia has been a Business Advisor to growth oriented entrepreneurs for the past 15 years. She has significant expertise in international business development and marketing. She enjoys working one on one with clients to build their capacity of as well as connect them to the right resources required at the right time. She is also the host and executive producer of two podcasts geared at existing and aspiring entrepreneurs, namely: The Canadian Side Hustle and Business and @Livewithirenia Podcasts sharing amazing stories of dynamic individuals along their journeys. Her podcasts provides practical tips for business and career development. Irenia is on a mission to build great global impact projects and podcasts!

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